Celebrating the 40th Anniversary of the wrap dress

The wrap dress, created by designer Diane von Furstenberg in the 1970s, has reached iconic status in the fashion world.

It began in 1974, when 26-year old Diane von Furstenberg introduced a long-sleeved printed knit jersey dress that a woman could slip into, wrap the front panels like a robe, tie in place on one side of the waist and – voila – she was good to go. No buttons. No zippers.

Designer Diane von Furstenberg's wrap dress appealed to professional women that needed easy to wear, stylish clothes for work. The silhouette flattered a variety of figures. By 1976, Diane von Furstenberg had sold more than 5 million wrap dresses. She officially relaunched the wrap dress in 1997 after seeing women wearing wrap dresses again. The success of the wrap dress encouraged lookalikes, including faux wrap dresses. These feature a faux waist tie to appear as a wrap dress, but simply pull over the head.

Diane von Furstenburg wrap dresses from the 1970s sell for hundreds of dollars in vintage boutiques. The wrap dress has become a timeless fashion.

If there's one dress in your closet, let it be a wrap dress. Not only is it versatile--acceptable at work, baby showers, weddings, on dates, and at the grocery store--it's flattering on almost every body type. The wrap dress also comes in a range of fabrics, prints, and colors, and it will easily become the go-to and grab item for mornings when you're in a hurry to get out of the door or it can be that gorgeous dress to wear to your friend's wedding when nothing else fits like a glove.

So whether, Skinny, Curvy, Busty, Flat, Even Pregnant--the Wrap Dress is Right For Every Woman! 

xoxo